SEO stands for Search Engine Optimization, which is a practice that aids in adding to the traffic that goes into your website. More traffic means more visibility which translates to brand awareness and eventually more sales.
For it to work, you need to know what consumers are looking for in the search engines, from the type of content to the keywords they use. This helps you to be able to provide the solutions and growing your audience. Search engines makes this possible by identifying and cataloging the content that already exists on the internet, which comes in the form of videos, PDFs, Images and web pages.
All the above is done through “indexing and crawling” and then opting for information that best suits what the consumer is searching for via a process known as “ranking.”
As much as paid advertising and social platforms can drive traffic to a website, SEO plays a crucial role in generating online traffic.